diff --git a/.github/workflows/run-it.yml b/.github/workflows/run-it.yml
index 45d57493b9ad..9941c1172007 100644
--- a/.github/workflows/run-it.yml
+++ b/.github/workflows/run-it.yml
@@ -94,6 +94,7 @@ jobs:
           ENABLE_PAID_ENTERPRISE_EDITION_FEATURES=true \
           AUTH_TYPE=basic \
           REQUIRE_EMAIL_VERIFICATION=false \
+          DISABLE_TELEMETRY=true \
           IMAGE_TAG=it \
           docker compose -f docker-compose.dev.yml -p danswer-stack up -d --build
         id: start_docker
diff --git a/backend/danswer/configs/constants.py b/backend/danswer/configs/constants.py
index 64c162d7bef5..eff8ee30a63f 100644
--- a/backend/danswer/configs/constants.py
+++ b/backend/danswer/configs/constants.py
@@ -57,6 +57,7 @@ KV_SLACK_BOT_TOKENS_CONFIG_KEY = "slack_bot_tokens_config_key"
 KV_GEN_AI_KEY_CHECK_TIME = "genai_api_key_last_check_time"
 KV_SETTINGS_KEY = "danswer_settings"
 KV_CUSTOMER_UUID_KEY = "customer_uuid"
+KV_INSTANCE_DOMAIN_KEY = "instance_domain"
 KV_ENTERPRISE_SETTINGS_KEY = "danswer_enterprise_settings"
 KV_CUSTOM_ANALYTICS_SCRIPT_KEY = "__custom_analytics_script__"
 
diff --git a/backend/danswer/main.py b/backend/danswer/main.py
index 64cd005782ef..df1995c2c42c 100644
--- a/backend/danswer/main.py
+++ b/backend/danswer/main.py
@@ -112,6 +112,7 @@ from danswer.tools.built_in_tools import load_builtin_tools
 from danswer.tools.built_in_tools import refresh_built_in_tools_cache
 from danswer.utils.gpu_utils import gpu_status_request
 from danswer.utils.logger import setup_logger
+from danswer.utils.telemetry import get_or_generate_uuid
 from danswer.utils.telemetry import optional_telemetry
 from danswer.utils.telemetry import RecordType
 from danswer.utils.variable_functionality import fetch_versioned_implementation
@@ -324,6 +325,9 @@ async def lifespan(app: FastAPI) -> AsyncGenerator:
     # fill up Postgres connection pools
     await warm_up_connections()
 
+    # We cache this at the beginning so there is no delay in the first telemtry
+    get_or_generate_uuid()
+
     with Session(engine) as db_session:
         check_index_swap(db_session=db_session)
         search_settings = get_current_search_settings(db_session)
diff --git a/backend/danswer/utils/telemetry.py b/backend/danswer/utils/telemetry.py
index 80fcba65a169..d8a021877e6b 100644
--- a/backend/danswer/utils/telemetry.py
+++ b/backend/danswer/utils/telemetry.py
@@ -4,13 +4,20 @@ from enum import Enum
 from typing import cast
 
 import requests
+from sqlalchemy.orm import Session
 
 from danswer.configs.app_configs import DISABLE_TELEMETRY
+from danswer.configs.app_configs import ENTERPRISE_EDITION_ENABLED
 from danswer.configs.constants import KV_CUSTOMER_UUID_KEY
+from danswer.configs.constants import KV_INSTANCE_DOMAIN_KEY
+from danswer.db.engine import get_sqlalchemy_engine
+from danswer.db.models import User
 from danswer.dynamic_configs.factory import get_dynamic_config_store
 from danswer.dynamic_configs.interface import ConfigNotFoundError
 
-DANSWER_TELEMETRY_ENDPOINT = "https://telemetry.danswer.ai/anonymous_telemetry"
+_DANSWER_TELEMETRY_ENDPOINT = "https://telemetry.danswer.ai/anonymous_telemetry"
+_CACHED_UUID: str | None = None
+_CACHED_INSTANCE_DOMAIN: str | None = None
 
 
 class RecordType(str, Enum):
@@ -22,13 +29,42 @@ class RecordType(str, Enum):
 
 
 def get_or_generate_uuid() -> str:
+    global _CACHED_UUID
+
+    if _CACHED_UUID is not None:
+        return _CACHED_UUID
+
     kv_store = get_dynamic_config_store()
+
     try:
-        return cast(str, kv_store.load(KV_CUSTOMER_UUID_KEY))
+        _CACHED_UUID = cast(str, kv_store.load(KV_CUSTOMER_UUID_KEY))
     except ConfigNotFoundError:
-        customer_id = str(uuid.uuid4())
-        kv_store.store(KV_CUSTOMER_UUID_KEY, customer_id, encrypt=True)
-        return customer_id
+        _CACHED_UUID = str(uuid.uuid4())
+        kv_store.store(KV_CUSTOMER_UUID_KEY, _CACHED_UUID, encrypt=True)
+
+    return _CACHED_UUID
+
+
+def _get_or_generate_instance_domain() -> str | None:
+    global _CACHED_INSTANCE_DOMAIN
+
+    if _CACHED_INSTANCE_DOMAIN is not None:
+        return _CACHED_INSTANCE_DOMAIN
+
+    kv_store = get_dynamic_config_store()
+
+    try:
+        _CACHED_INSTANCE_DOMAIN = cast(str, kv_store.load(KV_INSTANCE_DOMAIN_KEY))
+    except ConfigNotFoundError:
+        with Session(get_sqlalchemy_engine()) as db_session:
+            first_user = db_session.query(User).first()
+            if first_user:
+                _CACHED_INSTANCE_DOMAIN = first_user.email.split("@")[-1]
+                kv_store.store(
+                    KV_INSTANCE_DOMAIN_KEY, _CACHED_INSTANCE_DOMAIN, encrypt=True
+                )
+
+    return _CACHED_INSTANCE_DOMAIN
 
 
 def optional_telemetry(
@@ -41,16 +77,19 @@ def optional_telemetry(
 
         def telemetry_logic() -> None:
             try:
+                customer_uuid = get_or_generate_uuid()
                 payload = {
                     "data": data,
                     "record": record_type,
                     # If None then it's a flow that doesn't include a user
                     # For cases where the User itself is None, a string is provided instead
                     "user_id": user_id,
-                    "customer_uuid": get_or_generate_uuid(),
+                    "customer_uuid": customer_uuid,
                 }
+                if ENTERPRISE_EDITION_ENABLED:
+                    payload["instance_domain"] = _get_or_generate_instance_domain()
                 requests.post(
-                    DANSWER_TELEMETRY_ENDPOINT,
+                    _DANSWER_TELEMETRY_ENDPOINT,
                     headers={"Content-Type": "application/json"},
                     json=payload,
                 )