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* feat(analytics): capture onboarding funnel events + person-property $set Closes the visibility gap introduced by the Onboarding relaunch: the five new steps between signup and workspace_created were invisible to PostHog, and we couldn't see Step 3 web-fork drop-off, cloud waitlist intent, or starter-content acceptance at all. Server-side events (see docs/analytics.md for full contracts): - onboarding_questionnaire_submitted — fires once when all three answers first land; also $set's role/use_case/team_size on the person so every subsequent event is cohortable - agent_created — not onboarding-specific; is_first_agent_in_workspace isolates the Step 4 signal - onboarding_completed — fires on the actual NULL → timestamp flip with completion_path (full / runtime_skipped / cloud_waitlist / skip_existing / unknown) + joined_cloud_waitlist - cloud_waitlist_joined — sizes hosted-runtime interest - starter_content_decided — imported vs dismissed, split by agent_guided / self_serve branch on both sides Also adds Event.Set (→ PostHog $set) alongside the existing SetOnce so the same events can carry mutable cohort signals without a separate identify round-trip. * feat(analytics): wire frontend onboarding events + completion_path - captureEvent / setPersonProperties helpers in @multica/core/analytics, with the same pre-init buffering as identify/pageview so config races don't drop step transitions - onboarding_runtime_path_selected fires from step-platform-fork for the three web-fork choices (download desktop / CLI / cloud waitlist), plus platform_preference on person properties for downstream splits - completeOnboarding now takes an OnboardingCompletionPath; the onboarding shell derives full / runtime_skipped / cloud_waitlist from runtime + waitlist state (lifted to the shell so StepFirstIssue can see both), and handleWelcomeSkip passes skip_existing - saveQuestionnaire mirrors team_size/role/use_case into person properties via $set so every event on this user becomes cohortable - StepAgent sends the template slug, StarterContentPrompt passes workspace_id on dismiss so the server can mirror the branch label * docs(analytics): document onboarding funnel events + $set person properties
100 lines
3.7 KiB
Go
100 lines
3.7 KiB
Go
// Package analytics ships product telemetry events to an external analytics
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// backend (PostHog). Events feed the acquisition → activation → expansion
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// funnel — see docs/analytics.md for the event contract.
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//
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// Design:
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// - Capture is non-blocking. Request handlers must never wait on analytics
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// network I/O, so we enqueue into a bounded channel and a background
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// worker flushes to PostHog in batches.
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// - When the queue is full events are dropped (and counted). A broken
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// analytics backend must never degrade the product.
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// - When POSTHOG_API_KEY is empty the package runs a no-op client, which
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// keeps local dev and self-hosted instances friction-free.
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package analytics
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import (
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"log/slog"
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"os"
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"time"
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)
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// Event is a single analytics capture. Fields mirror PostHog's /capture/ shape
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// but are framework-agnostic so alternate backends can plug in later.
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type Event struct {
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// Name of the event (e.g. "signup", "workspace_created").
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Name string
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// DistinctID identifies the person this event belongs to. For logged-in
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// users this is user.id; for anonymous events it should be the anon_id
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// that was previously used on the frontend so identity merging works.
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DistinctID string
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// WorkspaceID scopes the event to a workspace. Required when the event is
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// about a workspace-level action (workspace_created, issue_executed, ...).
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// Empty is allowed for pre-workspace events (signup).
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WorkspaceID string
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// Properties is the free-form bag of event attributes. Only serialisable
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// values (string, number, bool, nested maps/slices of the same) should
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// go here. Never put raw PII like full emails here — use email_domain.
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Properties map[string]any
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// SetOnce properties attach to the person record and are only written the
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// first time they appear. Use this for acquisition attribution
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// (initial_utm_source, etc.) so later events don't overwrite the origin.
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SetOnce map[string]any
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// Set properties attach to the person record and overwrite on every write.
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// Use this for mutable cohort signals (role, use_case, platform_preference)
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// that users can legitimately change during onboarding.
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Set map[string]any
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// Timestamp is optional; when zero the client fills in time.Now().
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Timestamp time.Time
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}
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// Client is the narrow surface the rest of the codebase depends on. Handlers
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// call Capture and move on; the implementation is responsible for buffering,
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// batching, and shipping.
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type Client interface {
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Capture(e Event)
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// Close drains pending events. Call once during graceful shutdown.
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Close()
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}
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// NewFromEnv returns a Client configured from environment variables:
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//
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// - POSTHOG_API_KEY: project API key. Empty → no-op client.
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// - POSTHOG_HOST: API host (default https://us.i.posthog.com).
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// - ANALYTICS_DISABLED: set to "true"/"1" to force a no-op client even
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// when POSTHOG_API_KEY is set (useful for CI and self-hosted opt-out).
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func NewFromEnv() Client {
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if isDisabled() {
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slog.Info("analytics disabled via ANALYTICS_DISABLED")
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return NoopClient{}
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}
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key := os.Getenv("POSTHOG_API_KEY")
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if key == "" {
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slog.Info("analytics: POSTHOG_API_KEY not set, using noop client")
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return NoopClient{}
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}
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host := os.Getenv("POSTHOG_HOST")
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if host == "" {
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host = "https://us.i.posthog.com"
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}
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slog.Info("analytics: posthog client enabled", "host", host)
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return NewPostHogClient(PostHogConfig{APIKey: key, Host: host})
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}
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func isDisabled() bool {
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v := os.Getenv("ANALYTICS_DISABLED")
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return v == "true" || v == "1"
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}
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// NoopClient silently drops all events. Used in tests, in local dev when
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// POSTHOG_API_KEY is unset, and in self-hosted instances that opt out.
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type NoopClient struct{}
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func (NoopClient) Capture(Event) {}
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func (NoopClient) Close() {}
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