CONTRIBUTING: provide clarity on good commit messages, and bad (#9405)

Also, our commit messages have been getting better, but we can do
better, and be more consistent. This adds more clarity on how to write
commit messages and provides examples of good and bad messages.

Also, our contributing guide was lacking helpful guidance on how to
start change proposals. This commit adds the start of that section.

Soon, we should add a proposal template to the issue tracker with a link
back to the proposal section, which should also be expanded upon.

CONTRIBUTING.md

@@ -6,8 +6,6 @@ Thank you for your interest in contributing to Ollama! Here are a few guidelines
 
 See the [development documentation](./docs/development.md) for instructions on how to build and run Ollama locally.
 
-## Pull requests
-
 ### Ideal issues
 
 * [Bugs](https://github.com/ollama/ollama/issues?q=is%3Aissue+is%3Aopen+label%3Abug): issues where Ollama stops working or where it results in an unexpected error.
@@ -26,11 +24,64 @@ See the [development documentation](./docs/development.md) for instructions on h
 * Changes that add significant friction to the user experience
 * Changes that create a large future maintenance burden for maintainers and contributors
 
-### Best practices
+## Proposing a (non-trivial) change
 
-* Commit messages: please leave both a title and a description in your commit messages. The title should be a short summary of the changes, with a leading word that explains the section of the code being changed (e.g. `api: fix parsing of prompt field`) . In the description, leave a short 2-3 sentences that explain more about the change and its impact.
-* Tests: please add test coverage to changes where possible.
-* Minimize dependencies: avoid adding new dependencies unless absolutely necessary.
+> By "non-trivial", we mean a change that is not a bug fix or small
+> documentation update. If you are unsure, please ask us on our [Discord
+> server](https://discord.gg/ollama).
+
+Before opening a non-trivial Pull Request, please open an issue to discuss the change and
+get feedback from the maintainers. This helps us understand the context of the
+change and how it fits into Ollama's roadmap and prevents us from duplicating
+work or you from spending time on a change that we may not be able to accept.
+
+Tips for proposals:
+
+* Explain the problem you are trying to solve, not what you are trying to do.
+* Explain why the change is important.
+* Explain how the change will be used.
+* Explain how the change will be tested.
+
+Additionally, for bonus points: Provide draft documentation you would expect to
+see if the change were accepted.
+
+## Pull requests
+
+**Commit messages**
+
+The title should look like:
+
+   <package>: <short description>
+
+The package is the most affected Go package. If the change does not affect Go
+code, then use the directory name instead. Changes to a single well-known
+file in the root directory may use the file name.
+
+The short description should start with a lowercase letter and be a
+continuation of the sentence:
+
+      "This changes Ollama to..."
+
+Examples:
+
+      llm/backend/mlx: support the llama architecture
+      CONTRIBUTING: provide clairity on good commit messages, and bad
+
+Bad Examples:
+
+      feat: add more emoji
+      fix: was not using famous web framework
+      chore: generify code
+
+**Tests**
+
+Please include tests. Strive to test behavior, not implementation.
+
+**New dependencies**
+
+Dependencies should be added sparingly. If you are adding a new dependency,
+please explain why it is necessary and what other ways you attempted that
+did not work without it.
 
 ## Need help?